Inbox · example
Print supplier billing@example.com
Invoice INV-0114 · September print run
Hi, the invoice for the September print run is attached: 1,240.00 EUR, due by 30 September. It covers order PO-0087.
Thanks,
Print supplier
PDFINV-0114.pdf
Krug Studio — Podgorica, Montenegro
We build AI systems
that do real work*
Not demos. Systems that draft the quote, chase the invoice, read the contract and hand a person the decision — built by a studio that designs as carefully as it engineers.
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Identities we designed — Slatka Planeta · G.O.A.T. Barbershop · Andrijašević auto · SESA · Čuk · Montenegro Space Research · Disciplina Kičme · AM
The position [KS® — 01]
Everyone will sell you AI.
Almost nobody will tell you
what not to automate.
We are a design studio that learned to build AI systems by shipping one — a real product, with a delivery pipeline where independent agents argue with each other before a line of code is written.
That process has caught things a solo developer would have shipped: a draft feature that would have silently spent real user currency, a stored credential that should never have existed, a launch metric under-reporting by a factor of four. We would rather find those in a review than in production — and we would rather your system found them too.
What we build [KS® — 02]
01
AI connectors for the product you already have
Your users already ask an assistant to do this work, then copy-paste the answer into your product. We remove the copy-paste — and keep you in control of exactly what the assistant may touch.
- Scoped tool surface
- OAuth 2.1 + PKCE, no stored credentials
- Submitted to the assistant directory
Fixed scope · custom offer
Start this conversation02
Agentic automation for back-office work
We find the two or three processes eating a week of someone’s month, automate the boring 80 %, and hand the judgement call back to a human. Always an audit first — we will tell you if it is not worth building.
- Half-day process audit
- Human approves, machine drafts
- Care plan once it runs
Audit first · then a custom offer
Start this conversation03
AI-native product, designed and shipped
The whole thing — research, interface, engineering, store release — with AI in the core loop instead of bolted on the side. This is what we did for ourselves, and it is the reason the rest of this list exists.
- One team, sketch to store
- Agentic delivery pipeline
- Design you would actually use
Scoped with you · custom offer
Start this conversationNo price list: every project is a custom offer.
See it work [KS® — 02.1]
It drafts.
You approve.
Offer 02, made tangible. An assistant turns a supplier email into a bookkeeping draft, shows where every number came from, and stops there. Only a person can approve the payment.
Draft · bookkeeping
Waiting for the email
- Vendor
- —From the sign-off
- Amount
- —From the body, line one
- Due
- —From the body, line one
- Account
- —Your rule: this supplier goes here
- Matched to
- —Your purchase order, same amount
Only you can press this.
- Cannot pay on its own
- Shows where every number came from
- Leaves a record of each step
How we work [KS® — 03]
01 Shrink the blast radius first
Most AI risk is not the model — it is the size of the credential you hand it and the number of tools it can reach. We cut both before writing a feature.
02 Augment, do not replace
A system that drafts and a human who approves survives contact with reality. A fully unattended one gets switched off after its first bad day.
03 The review is adversarial
Plans are attacked by independent agents with different lenses before they are built, and every finding is then challenged again. It is slower per change and much cheaper per mistake.
04 Say what it cannot do
Every system we ship comes with an honest list of its limits. If a thing should not be automated, that is the deliverable.
The studio [KS® — 04]
One person,
on purpose.
Krug Studio is Vladimir Rakočević. He founded it in Podgorica in November 2024, and the design work came first: identities for businesses across Montenegro, a book cover for Biteback Publishing in London, and Agresor, a strategy board game drawn and written in-house.
Now the studio builds AI systems too. The person who decides how a thing looks is the same one who decides what it is allowed to do, so a small business has one conversation instead of three.
- Founded
- 18 Nov 2024, Podgorica
- Company
- KRUG STUDIO DOO · PIB 03707482
- Worked for
- Businesses across Montenegro · Biteback Publishing, London
- Makes
- AI systems · identities · illustration · a board game
Proof, not adjectives [KS® — 05]
0
territories drawn for Agresor
0
brand identities shipped
0
% original artwork, zero stock
Our own product
Agresor
A strategy board game about Europe in 1940 — forty-two territories, every one drawn by hand, every card written and typeset here. Nobody commissioned it and nobody art-directed it but us, which makes it the honest measure of what this studio does when left alone.
- Full art direction, in-house
- Historical research behind every card
- In development — playtesters welcome
In their words [KS® — 06]
Clients,
in their own words.
Krug Studio delivered our new logo quickly and professionally, fully understanding our needs and our vision as Montenegro’s largest sports community. Beyond the design itself, we would single out the communication and the willingness to adjust every detail until it was right. The process was simple and efficient, and the result outstanding. Warmly recommended to anyone looking for quality and reliability.
1 / 3 Translated from Montenegrin
What do you dread
every month?
That is usually the thing worth automating. Half a day, we walk the real process with you and come back with an honest ranked list — including the parts you should leave alone.
Book a process audit